Myrtle Beach, January 3, 2026
Surf City Surf Shop, a staple of the Grand Strand surf community since 1978, is moving to a new location in Myrtle Beach. The relocation signals a fresh start and comes with significant clearance sales to engage the community. As the shop transitions, it continues to offer its popular services online, showcasing the resilience and adaptability of Myrtle Beach entrepreneurs amid changes in the market.
Myrtle Beach
Myrtle Beach, SC – The vibrant business landscape of the Grand Strand is continually evolving, driven by the ingenuity and resilience of its local entrepreneurs. A prime example of this dynamic spirit is the beloved Surf City Surf Shop, a long-standing institution in Myrtle Beach, which is embarking on a strategic relocation. This move not only signifies an exciting new chapter for the business but also reflects the adaptable nature of Myrtle Beach SC business owners who consistently seek opportunities for growth and innovation.
For decades, Surf City Surf Shop has been more than just a retail space; it has served as a cornerstone of the Grand Strand surf community, fostering a passion for ocean sports and lifestyle. As the shop prepares to transition to its new home, it is offering an extensive sale, inviting the community to be a part of this significant moment. This entrepreneurial determination to navigate change while simultaneously engaging with customers highlights the robust spirit found among South Carolina entrepreneurs.
Surf City Surf Shop’s Enduring Legacy and Strategic Relocation
Since its establishment in 1978, Surf City Surf Shop has cemented its place as a vital part of the Grand Strand’s identity, providing a wide array of products and services, including repairs, eco-tours, rentals, and custom boards. The shop, currently situated at 6303 North Kings Highway in Myrtle Beach, is preparing to move approximately one mile away to 7740 North Kings Highway. This new address previously housed the Collectors Cafe and Gallery, marking a new utilization for an existing commercial space.
This upcoming relocation is not the first for Surf City Surf Shop, which has called roughly half a dozen locations home throughout its long history. This adaptability underscores the resilience characteristic of successful Myrtle Beach small business operations, demonstrating an ability to pivot and thrive in changing market conditions. The shop is operated by Stephanie Lester and her husband, with Chal Lester proudly owning the establishment, showcasing a dedicated family involvement that is often the backbone of community-rooted enterprises.
A Surge of Savings: The Farewell Sale
In preparation for its move, Surf City Surf Shop is hosting a significant clearance event, with “everything that isn’t bolted down” on sale. This presents a remarkable opportunity for both long-time patrons and new customers to acquire quality surf and beach lifestyle merchandise at reduced prices. The sale includes substantial discounts, such as $100 off Lost surfboards and skimboards, 40% off sunglasses, 50% off Sun Bum products, and 75% off swimwear, backpacks, and wallets.
Furthermore, select surfboards are available at a $200 discount, and even the store’s floor surfboard racks are being sold. Such comprehensive sales not only benefit consumers but also exemplify a pragmatic business strategy for inventory management during a transition, reflecting the resourcefulness of South Carolina entrepreneurs in optimizing their operations.
Navigating the Transition: Entrepreneurial Spirit in Action
The process of relocating a long-standing business involves meticulous planning and execution. The new location will require time for setup and “build out” before it can officially open its doors. Stephanie Lester has indicated that they are aiming for a late spring opening, a timeline that speaks to the careful consideration involved in ensuring a smooth transition for the business and its clientele.
Despite the physical move, Surf City Surf Shop is maintaining continuity in its services. Its website will remain operational throughout the transition, ensuring customers can continue to engage with the brand online. Additionally, the shop plans to open early bookings for its popular summer surf camps in March. This forward-thinking approach to managing operational aspects during a significant change highlights the innovative mindset that drives success in the Grand Strand economy.
A New Locale, Continued Community Engagement
The move to 7740 North Kings Highway, while only a short distance, represents a fresh start and a renewed commitment to the Myrtle Beach SC business community. Relocating to a new site can often inject new energy into a commercial area and potentially attract a broader customer base, contributing to local economic vitality. Surf City Surf Shop’s continued presence ensures that essential services like surf lessons, SUP eco-tours, board and bike rentals, and board repair remain accessible to both residents and visitors.
The shop’s dedication to offering a diverse range of products and experiences, from custom surfboards and skateboards to eco-tours, reinforces its role as a dynamic enterprise deeply connected to the active lifestyle of Myrtle Beach. This commitment to comprehensive service further solidifies its position as a cornerstone of the community.
Supporting Local Enterprises for Midlands Economic Growth
The story of Surf City Surf Shop’s relocation is a testament to the enduring appeal and adaptive capacity of Myrtle Beach small business entities. Their ability to innovate and respond to changing circumstances contributes significantly to the overall Midlands economic growth. By continuing to offer quality products and services, and by strategically managing their transition, businesses like Surf City Surf Shop underscore the strength and resilience of the local economy.
Community support for these local businesses, especially during periods of change, is crucial. Taking advantage of the current sales, looking forward to the new store opening, and continuing to utilize their services are all ways to invest in the local economy and champion the entrepreneurial spirit that defines Myrtle Beach.
The journey of Surf City Surf Shop to its new location is more than just a business move; it’s a narrative of continuous innovation, customer dedication, and the unwavering spirit of local enterprise. As they prepare for this new chapter, the Grand Strand community has an opportunity to celebrate their legacy and support their future endeavors.
Frequently Asked Questions
What is the beloved Myrtle Beach surf shop that is moving?
The beloved Myrtle Beach surf shop that is moving is Surf City Surf Shop.
Where is Surf City Surf Shop moving from?
Surf City Surf Shop is moving from its current location at 6303 North Kings Highway, Myrtle Beach.
Where is Surf City Surf Shop moving to?
Surf City Surf Shop is moving to 7740 North Kings Highway, Myrtle Beach, which was formerly the site of the Collectors Cafe and Gallery.
What kind of sales is Surf City Surf Shop having?
Surf City Surf Shop is having a major sale on everything that isn’t bolted down. Deals include $100 off Lost surfboards and skimboards, 40% off sunglasses, 50% off Sun Bum products, 75% off swimwear, backpacks and wallets, $200 off select surfboards, and selling the store’s floor surfboard racks.
When is the new Surf City Surf Shop expected to open?
The opening date for the new Surf City Surf Shop location has not yet been solidified, but operators are hoping for a late spring opening, dependent on how long it takes to set up and “build out” the new spot.
What services does Surf City Surf Shop offer?
Surf City Surf Shop offers repairs, eco-tours, rentals, custom boards, surf lessons, SUP eco-tours, board and bike rentals, and custom surfboards and skateboards, in addition to merchandise.
How long has Surf City Surf Shop been in business?
Surf City Surf Shop has been an institution in the Grand Strand surf community since 1978.
Key Features of Surf City Surf Shop’s Move
| Feature | Detail |
| Shop Name | Surf City Surf Shop |
| Current Address | 6303 North Kings Highway, Myrtle Beach |
| New Address | 7740 North Kings Highway, Myrtle Beach (former Collectors Cafe and Gallery site) |
| Relocation Distance | Approximately one mile |
| Current Sales | Major sale on nearly all inventory, including surfboards, skimboards, sunglasses, Sun Bum products, swimwear, backpacks, wallets, and floor racks. |
| Expected New Opening | Late spring, dependent on setup and build-out time. |
| Years in Business | Since 1978 (institution in Grand Strand surf community) |
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Author: STAFF HERE MYRTLE BEACH
The HERE Myrtle Beach Staff Writers are a collaborative team of journalists, editors, and local contributors passionate about delivering accurate, timely information to the Myrtle Beach community. As part of the HEREcity.com Network, which powers over 100 U.S. city sites including HEREcolumbia.com, our staff draws on collective experience in South Carolina journalism to cover everything from business sales and real estate developments to dining deals and community initiatives. Our Expertise and Background Local Roots in Myrtle Beach Our team includes lifelong Myrtle Beach residents and SC natives with deep knowledge of the area’s history, economy, and culture. We’ve covered key events like the recent developments along the Grand Strand, Myrtle Beach’s tourism and hospitality industry, and growth in local education sectors (e.g., Coastal Carolina University programs). Collective Experience With over 50 combined years in journalism, our staff has backgrounds in print, digital media, and community reporting. We prioritize fact-based stories, drawing from sources like the Myrtle Beach Area Chamber of Commerce, city government records, and on-the-ground interviews. Commitment to Quality Every article is a group effort, involving research, editing, and verification to ensure reliability. We adhere to journalistic standards, citing credible sources and updating content as new details emerge.
