Tochi’s Hot Chicken
Tochi’s Hot Chicken is a vibrant dining establishment located in downtown Myrtle Beach, South Carolina. Specializing in flavorful chicken and chicken sandwiches with customizable spice levels, it offers a lively sports bar atmosphere complemented by a selection of beers and wines. Situated at a strategic corner near Ocean Boulevard, the restaurant aims to attract both locals and tourists, providing a unique culinary experience in a revitalized space that once housed Gordo’s Tacos and Tequila, as well as Nola’z bar. Founded by owner Greg Messcher, Tochi’s is committed to quality food, excellent service, and contributing positively to the local economy through its engaging ambiance and prime location.
News Summary
Tochi’s Hot Chicken has opened in downtown Myrtle Beach, revitalizing a space previously occupied by a bar that suffered fire damage. It offers a customizable menu of chicken options, beers, and wines, with plans for a liquor license. The new establishment aims to attract locals and tourists alike, promising quality food and a vibrant atmosphere. Owner Greg Messcher envisions Tochi’s as a staple in the community, contributing to the local economy and enhancing the area’s appeal for dining and entertainment.
Myrtle Beach Welcomes New Hot Chicken Sports Bar After Fire Incident
Tochi’s Hot Chicken has officially opened its doors at 214 9th Avenue in downtown Myrtle Beach, revitalizing a space that was previously home to Nola’z bar, which suffered significant fire damage in 2023. The new establishment aims to attract both locals and tourists with its unique offerings and prime location near Ocean Boulevard.
The restaurant features an extensive menu focused on chicken and chicken sandwiches, allowing customers to customize their dining experience with various spice levels—ranging from no spice to medium and hot. In addition to the food options, Tochi’s will serve beer and wine to complement its menu. Plans are in place to secure a liquor license by next month, expanding their beverage choices.
The opening of Tochi’s Hot Chicken comes after a challenging period for the building that housed Nola’z, a dueling piano bar that specialized in Cajun cuisine but ultimately did not thrive. The fire that devastated the upstairs of the venue not only led to its closure but also opened a door for rebranding and transformation. Earlier, the space was occupied by Gordo’s Tacos and Tequila, which closed its doors amid the COVID-19 pandemic.
Owner Greg Messcher described the journey to opening Tochi’s as a long one, filled with hurdles and challenges stemming from the fire incident. However, he emphasized the positive potential for the location, particularly with its proximity to the former Pavilion site and its accessibility for pedestrian traffic, especially during Myrtle Beach’s extended tourist season.
The bar is strategically located at the corner of 9th Avenue and Withers Drive, making it an inviting spot for both visitors and residents. The long-standing popularity of the area, combined with the appealing concept of Tochi’s, is expected to enhance foot traffic, contributing significantly to the local economy.
As part of the new branding initiative, fresh signage for Tochi’s Hot Chicken will soon be installed on the building, signaling a new chapter for the site. The restaurant’s commitment to quality food and a vibrant atmosphere aims to reinvigorate a location that has seen major shifts over recent years, giving Myrtle Beach another exciting option for dining and entertainment.
In summary, Tochi’s Hot Chicken aims to become a staple in downtown Myrtle Beach, offering flavorful chicken dishes, refreshing beverages, and a lively sports bar environment that captures the interest of both residents and tourists alike. As it settles into the community, the hope is that this new venture will thrive where its predecessors did not, contributing to the continued growth and appeal of the downtown area.
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Additional Resources
- Myrtle Beach Online: Article 1
- Wikipedia: Myrtle Beach
- Myrtle Beach Online: Article 2
- Google Search: Myrtle Beach restaurants
- WMBF News: Dagwood’s Deli Reopens
- Google Scholar: Myrtle Beach fire incident
- WFXB: Mad Gator Grill
- Encyclopedia Britannica: Myrtle Beach
- WMBF News: Walk-On’s Closure
- Google News: Myrtle Beach sports bars
