Atlantic Golf Management
Atlantic Golf Management is a premier operator of golf courses dedicated to providing exceptional golfing experiences. With a history rooted in the vision to elevate the standards of golf course management, the company was founded over two decades ago by industry veterans committed to excellence. Over the years, Atlantic Golf Management has grown to oversee numerous prestigious golf courses across various regions, offering services ranging from course maintenance to hospitality and event management. Their focus on sustainability, customer satisfaction, and innovative practices has established them as a leader in the industry. The company continues to expand its footprint, embracing new technologies and strategies to enhance every aspect of golf course operations.
News Summary
Whispering Pines Golf Course in Myrtle Beach is set for a $1.44 million renovation, closing in June and reopening on September 1. Improvements include new irrigation, updated greens, and enhanced visibility for tourists. The upgrades aim to revitalize the course, attract more golfers, and boost local business through golf tourism.
Myrtle Beach – Whispering Pines Golf Course, owned by the city of Myrtle Beach and managed by Atlantic Golf Management, is undergoing a significant renovation project costing $1.44 million. The course closed at the end of June 2023 and is expected to reopen on September 1, 2023. This update represents one of the most extensive improvements the course has seen since it opened 63 years ago, making it a crucial development for both local golfers and the broader community.
The renovation efforts are aimed at enhancing the course’s infrastructure and appeal. Major updates include the installation of a new irrigation system, regrassing tees, greens, and fairways, updating bunkers, and repaving the parking lot. These changes are vital as they will ultimately improve the quality of play for golfers and help increase overall revenues. The upgraded greens will feature Sunday ultradwarf Bermudagrass, which is known for its resilience and ability to withstand heat, while Bimini Bermuda will be used for the tees and fairways due to its drought tolerance and durability compared to the commonly used 419 Bermuda grass.
Furthermore, attention has been given to enhancing the course’s visibility and appeal to visitors. A new main entrance sign will be installed near Myrtle Beach Airport, promoting the area as the “Golf Capital of the World”. This is part of the city’s initiative to attract tourists and bolster local business through golf tourism.
The Myrtle Beach city council approved the renovation project in October 2023, recognizing its potential to revitalize the facility and boost its financial performance. Since Atlantic Golf Management took over the management of the course in 2014, Whispering Pines has rebounded financially after previously incurring losses of approximately $250,000 per year. In fiscal year 2023-24, the course played a total of 56,700 rounds and generated over $2.46 million in revenue, with local golfers making up 71% of those rounds played.
The decision to carry out renovations during the summer season was strategically planned, as this period is typically the slowest for golf due to the heat driving many players to the beach. This timing allows for minimal disruption to golfer activity while the work is conducted. As for the environmental considerations of the renovation, tree removal will be carried out to improve sunlight and airflow, essential for grass growth in shaded areas, further enhancing the overall quality of the course.
The origins of Whispering Pines Golf Course can be traced back to its establishment on the site of what was once the Myrtle Beach Air Force Base. Since its inception, the course has undergone only minor renovations over the decades. The current renovation is a part of a series of improvements initiated by Atlantic Golf Management, aimed at restoring Whispering Pines to its full potential and addressing long-overdue upgrades.
In summary, this $1.44 million renovation is expected to transform Whispering Pines Golf Course, making it safer and more enjoyable for both local and visiting golfers alike. With planned upgrades and continued management under Atlantic Golf, the course is poised for a successful reopening in September, setting the stage for a promising future as a premier golfing destination in Myrtle Beach.
Deeper Dive: News & Info About This Topic
HERE Resources
New PickleRage Indoor Pickleball Club Opening in North Charleston
King’s North Golf Course to Undergo Major Renovations
Myrtle Beach Hotels and Resorts Transform the Market
Ocean Isle Beach Considers New Mini Golf Course
Registration Now Open for the 2025 Play Golf Myrtle Beach World Amateur Championship
Myrtle Beach Gears Up for The Q Golf Tournament in 2025
Myrtle Beach Introduces Bistro B, A New Pickleball Dining Spot
Whispering Pines Golf Club in Myrtle Beach Undergoes Renovation
Myrtle Beach Hosts The Q Golf Tournament in 2025
Myrtle Beach Golf Clubs Undergo Major Renovations
Additional Resources
- Horry News
- Wikipedia: Myrtle Beach
- On the Green Magazine
- Google Search: Myrtle Beach golf course renovations
- Horry News Sports
- Encyclopedia Britannica: Golf Course Renovation
- On the Green Magazine Project Details
- Google News: Myrtle Beach golf renovations
