News Summary
Texas A&M International University showcased exceptional talent and creativity, earning seven national awards at the 12th Annual Education Digital Marketing Awards. The recognized efforts highlight the university’s commitment to excellence in digital marketing, addressing creativity and community engagement in promoting the institution. The awards serve as a motivation for ongoing innovation and growth within their marketing strategies, promising a bright future for TAMIU.
Texas A&M International University Shines at National Awards
In a fantastic display of talent and creativity, the Office of Public Relations, Marketing and Information Services (PRMIS) at Texas A&M International University has clinched a whopping seven national awards at the 12th Annual Education Digital Marketing Awards held on July 31, 2023. This achievement is especially noteworthy as it highlights the university’s commitment to excellence in digital marketing within the education sector.
A National Spotlight on Excellence
The Education Digital Marketing Awards is not your average competition. This esteemed event recognizes the very best in educational websites, digital content, electronic communications, mobile media, and social media. With more than 1,000 entries from colleges, universities, and even secondary schools across the nation, the competition was fierce. Judges comprised of seasoned education marketers and advertising professionals evaluated each entry, making TAMIU’s accolades even more impressive.
Recognizing Team Efforts
Expressing his pride, Steve Harmon, the PRMIS Director, noted that these awards serve as a testament to his team’s creativity, drive, innovation, passion, and teamwork. He emphasized how vital it is for the team to continually search for fresh and engaging ways to communicate the university’s mission and story through various platforms.
Highlighting Unique Campaigns
Two particular campaigns stood out in the judges’ eyes. The first was the quirky yet effective “Release the Quacken” campaign, which playfully celebrated the university’s enrollment growth by flooding the campus with rubber ducks. Yes, you read that right—hundreds of little rubber ducks were part of an entertaining visual spectacle! The second was the “Dusty’s Glow-Up” campaign, which unveiled the university’s new mascot in a way that was both engaging and memorable.
Positive Community Engagement
Harmon conveyed how proud he is of his team for their energetic efforts, which significantly contribute to positive engagement, recruitment, retention, and the overall community perception of the university. Recognition among their national peers feels like a cherry on top, and Harmon expressed it as a distinct honor for the entire team.
The Drive for Innovation
Even with these accolades, Harmon stressed the importance of innovation and the need to continually raise the creative bar in their marketing efforts. It’s clear that receiving awards from various regional, state, national, and international competitions isn’t just a feather in their cap—it serves as motivation for ongoing improvement and growth.
A Talented Team Behind the Success
While Steve Harmon leads the PRMIS team, it’s important to recognize that a group of other talented professionals work behind the scenes. Although their names weren’t disclosed in the provided information, their collaborative spirit and unique contributions are vital to the team’s success. Together, they aim to keep the university at the forefront of educational marketing.
Looking Ahead
In a world where digital presence is crucial, TAMIU’s latest accomplishments are a reminder of the importance of creativity and engagement in sharing the university’s story. As they continue to innovate, there’s no telling what exciting developments lie ahead for Texas A&M International University. The future looks bright, and with their vibrant energy and creative ideas, there’s a lot to be eagerly anticipated!
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- Texas A&M International University
- Education Digital Marketing Awards
- National Oceanic and Atmospheric Administration
- The Weather Channel
- Wikipedia: Hurricane Season
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