New Hilton Grand Vacations Hotel to Transform Myrtle Beach’s Oceanfront

News Summary

The Myrtle Beach City Council has approved the 23rd Avenue Planned Unit Development, which will lead to the construction of a new Hilton Grand Vacations hotel. The oceanfront hotel will feature 228 rooms and include additional parking facilities. Meanwhile, the local real estate market is witnessing increased activity following recent zoning changes. Furthermore, public safety initiatives, including the purchase of mobile vehicle barriers, are being prioritized to enhance safety during events. These developments signify Myrtle Beach’s ongoing growth as a premier tourist destination.

New Hilton Grand Vacations Hotel Set to Transform Myrtle Beach’s Oceanfront

In an exciting development for beachfront tourism, the City Council of Myrtle Beach has officially greenlit the creation of the 23rd Avenue Planned Unit Development (PUD), which will introduce a brand new oceanfront hotel that will be branded as a Hilton Grand Vacations. The meeting, held on Tuesday, marks a pivotal point in the city’s ambition to bolster its hospitality offerings along the picturesque coastline.

New Hotel Details and Features

The planned hotel, strategically located at Ocean Boulevard and 23rd Avenue North, is projected to boast an impressive 228 rooms. This addition is expected to become a significant draw for tourists seeking the perfect getaway on the bustling shores of Myrtle Beach. Alongside this venture, the PUD outlines the construction of surface parking lots on the second and third rows, as well as the expansion of the Ocean 22 parking garage to include two additional levels, ensuring that guests have adequate parking facilities at their disposal.

Construction Timeline and Regulations

The city council has mandated that all construction activities within this PUD must be wrapped up within four years, urging stakeholders to adhere to a strict timeline to get the project off the ground. The proposal for this ambitious venture was first introduced back in April 2024 but had initially faced a brief setback due to changes in property ownership, highlighting the complexities involved in real estate development.

Market Shifts and Property Sales

Aventura On The Ocean, located at 2711 South Ocean Blvd., is presently listed at $4.39 million after undergoing renovations that cost several hundred thousand dollars. This property, with its 41 units, was previously sold for $4.65 million in 2022. The increase in property sales activity, influenced by recent zoning changes—most notably the city’s permanent ban on converting hotels and motels near the coast into long-term dwellings—reflects a significant shift in Myrtle Beach’s real estate landscape.

Ensuring Public Safety

55 mobile vehicle barriers. These barriers are a crucial investment aimed at bolstering safety during public events, serving to prevent vehicular threats to crowds. With an estimated cost of $629,000 funded through hospitality taxes, these barriers, along with related equipment, are expected to be in place by summer if approved. The emphasis on public safety underscores the city’s commitment to providing a secure environment for all.

Additional Developments on the Horizon

25-story oceanfront timeshare hotel named Ocean 23, which will offer 227 units of varying sizes. This ambitious project aligns with Myrtle Beach’s vision of becoming a prime tourist destination. Furthermore, the city has taken steps to expand health services in the community by annexing approximately 41 acres for the expansion of South Strand Medical Center. Plans for the medical center’s expansion include a substantial addition of 59 beds, complete with four operating rooms, targeting a completion date in 2028.

Myrtle Beach is poised for significant growth with these enhancements on the horizon, signaling a bright future for both the local economy and the tourist industry.

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Additional Resources

• WMBF News
• Wikipedia: Myrtle Beach
• Myrtle Beach Online
• Google Search: Myrtle Beach hotel news
• My Horry News
• Google Scholar: Myrtle Beach hotel expansion
• WRDW News
• Encyclopedia Britannica: Myrtle Beach

Author: STAFF HERE MYRTLE BEACH

The HERE Myrtle Beach Staff Writers are a collaborative team of journalists, editors, and local contributors passionate about delivering accurate, timely information to the Myrtle Beach community. As part of the HEREcity.com Network, which powers over 100 U.S. city sites including HEREcolumbia.com, our staff draws on collective experience in South Carolina journalism to cover everything from business sales and real estate developments to dining deals and community initiatives. Our Expertise and Background Local Roots in Myrtle Beach Our team includes lifelong Myrtle Beach residents and SC natives with deep knowledge of the area’s history, economy, and culture. We’ve covered key events like the recent developments along the Grand Strand, Myrtle Beach’s tourism and hospitality industry, and growth in local education sectors (e.g., Coastal Carolina University programs). Collective Experience With over 50 combined years in journalism, our staff has backgrounds in print, digital media, and community reporting. We prioritize fact-based stories, drawing from sources like the Myrtle Beach Area Chamber of Commerce, city government records, and on-the-ground interviews. Commitment to Quality Every article is a group effort, involving research, editing, and verification to ensure reliability. We adhere to journalistic standards, citing credible sources and updating content as new details emerge.