News Summary
Guy Fieri is bringing his Downtown Flavortown restaurant to Myrtle Beach Mall, transforming a former JC Penney space into a vibrant entertainment and dining venue. Expected to launch in late 2025 or 2026, this 50,000-square-foot establishment will feature a tiki bar, arcade, and scratch-made American cuisine. The project aims to revitalize the mall and attract both locals and tourists, with construction starting in April 2025.
Guy Fieri’s Downtown Flavortown Restaurant Coming to Myrtle Beach Mall!
Exciting news hits the shores of Myrtle Beach as the renowned celebrity chef Guy Fieri prepares to bring his scrumptious vision to life with the Downtown Flavortown restaurant. This vibrant establishment is set to open its doors at the Myrtle Beach Mall, located conveniently off Highway 17, with an anticipated launch in late 2025 or 2026. The location holds significant promise, taking over the space previously occupied by JC Penney, where demolition is already well underway.
A Flavorful Expansion into Coastal Territory
After first being announced in October 2024, the Downtown Flavortown project is backed by Fieri and operated by the FACE Amusement Group. Known for their diverse array of entertainment venues, including the popular LuLu’s Beach Arcade, this group is turning the former retail space into a foodie paradise. With concrete pouring expected to initiate in April 2025, the structure is planned to be a massive 50,000-square-foot venue that promises to attract both residents and tourists alike.
Immersive Entertainment Experience
Mirroring its exciting counterpart that opened in Pigeon Forge, Tennessee, in 2022, the new Downtown Flavortown will incorporate several unforgettable features. Guests can expect a lively tiki bar, a thrilling bowling alley, and an engaging arcade, all designed to cater to families and groups looking for a comprehensive entertainment experience. The restaurant aims to be much more than just a place to dine with offerings of scratch-made food complemented by an array of craft cocktails and unique arcade games.
A Boost for Myrtle Beach Mall
The Myrtle Beach Mall has experienced renewed interest since it was sold for $7.8 million in April 2023. While previous redevelopment plans aimed at converting the mall into a mixed-use property fell through, the new Downtown Flavortown venture is poised to transform the area into a lively hub, especially in a time when many retail spaces continue to grapple with declining foot traffic. It is expected to enhance both the appeal and viability of the mall amidst a challenging retail environment.
Convenience for Visitors
As excitement builds around the opening, mall officials have assured the public that construction activities for the restaurant will not disrupt parking availability at the facility, allowing seamless access for shoppers and diners alike. Currently, no additional development plans for the mall beyond the Downtown Flavortown project have been disclosed, but the upcoming installation represents a significant shift in the mall’s trajectory.
What to Expect on the Menu
Food lovers can look forward to an array of traditional American cuisine. Highlights include mouthwatering burgers, spicy wings, indulgent nachos, and an assortment of intriguing appetizers. The cross-section of flavors combined with enticing drinks at the tiki bar means visitors can expect to leave with full bellies and happy hearts.
Location Benefits
Situated at the bustling intersection of Highway 17 and S.C. Route 22, the Myrtle Beach Mall covers more than 50 acres, placing it in an ideal spot for attracting both local diners and vacationers. As the Downtown Flavortown prepares to launch, anticipation is reaching new heights. Guy Fieri’s culinary and entertainment vision is gearing up to become a centerpiece for Myrtle Beach, ensuring there will be plenty of flavor and fun on the horizon.
Deeper Dive: News & Info About This Topic
HERE Resources
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Flavortown Set to Make Waves in Myrtle Beach with New Family Entertainment Center
Downtown Flavortown to Bring Culinary Delights and Arcade Fun to Myrtle Beach Mall
Myrtle Beach Set to Welcome Downtown Flavortown with Food, Fun, and Family Entertainment!
Additional Resources
- WMBF News
- Wikipedia: Guy Fieri
- My Horry News
- Google Search: Guy Fieri Myrtle Beach
- Post and Courier
- Google Scholar: Guy Fieri restaurants
- ABC News 4
- Encyclopedia Britannica: Guy Fieri
Author: STAFF HERE MYRTLE BEACH
The HERE Myrtle Beach Staff Writers are a collaborative team of journalists, editors, and local contributors passionate about delivering accurate, timely information to the Myrtle Beach community. As part of the HEREcity.com Network, which powers over 100 U.S. city sites including HEREcolumbia.com, our staff draws on collective experience in South Carolina journalism to cover everything from business sales and real estate developments to dining deals and community initiatives. Our Expertise and Background Local Roots in Myrtle Beach Our team includes lifelong Myrtle Beach residents and SC natives with deep knowledge of the area’s history, economy, and culture. We’ve covered key events like the recent developments along the Grand Strand, Myrtle Beach’s tourism and hospitality industry, and growth in local education sectors (e.g., Coastal Carolina University programs). Collective Experience With over 50 combined years in journalism, our staff has backgrounds in print, digital media, and community reporting. We prioritize fact-based stories, drawing from sources like the Myrtle Beach Area Chamber of Commerce, city government records, and on-the-ground interviews. Commitment to Quality Every article is a group effort, involving research, editing, and verification to ensure reliability. We adhere to journalistic standards, citing credible sources and updating content as new details emerge.
