Golden Bites Brunchery
Golden Bites Brunchery was established in 2010 with a vision to provide a unique and delightful brunch experience to the community. Located in the heart of downtown, the restaurant quickly gained popularity for its innovative menu, warm ambiance, and commitment to quality ingredients. Over the years, Golden Bites has expanded its offerings to include a variety of breakfast and brunch options, catering to diverse tastes and dietary preferences. The founders, a team of passionate culinary enthusiasts, aimed to create a welcoming space where friends and families could gather and enjoy memorable meals. With a focus on excellence and community engagement, Golden Bites continues to serve as a preferred destination for brunch lovers and culinary explorers alike.
News Summary
The Myrtle Beach eatery, formerly known as Golden Eggs Brunchery, has changed its name to Golden Bites Brunchery to resolve a trademark conflict with the established Golden Egg. After receiving a cease and desist letter regarding potential customer confusion, the restaurant owner agreed to the rebranding. This event emphasizes the importance of trademark awareness in the competitive restaurant sector and showcases the Golden Egg’s longstanding reputation in the local community.
Myrtle Beach Restaurant Changes Name to Settle Trademark Dispute with Established Golden Egg
A restaurant in Myrtle Beach, previously known as Golden Eggs Brunchery, has officially rebranded to Golden Bites Brunchery after facing legal action from a competing local eatery. The decision was prompted by a cease and desist letter issued by the Golden Egg, a well-established restaurant located in nearby Surfside Beach, which has been serving its local community for over 30 years.
The cease and desist notice was issued in early April 2025, asserting that the name change was necessary to avoid customer confusion and to protect the intellectual property rights of the Golden Egg. The restaurant, owned by Evan Bofilios, has been registered with the United States Patent and Trademark Office under trademark number 5,589,879 since April 1, 1991. Bofilios stated that he became aware of the existence of the Golden Eggs Brunchery after receiving inquiries and comments from community members and friends who mistakenly believed it was associated with the Golden Egg.
In response to the cease and desist letter, the Golden Eggs Brunchery agreed to change its name and has already updated its Google page and website to reflect the new branding as Golden Bites Brunchery. This swift action indicates the restaurant’s commitment to resolving the conflict amicably.
The Golden Egg, operating since 1991, has built a solid reputation for its breakfast offerings and has cultivated a loyal customer base. The restaurant has been under the management of Bofilios since he took over from his parents in 2004 and secured its trademark in 2018. Bofilios expressed that the presence of a similarly named competitor could lead to mixed communications and potentially impact his restaurant’s reputation negatively.
This incident underscores the complexities and potential legal implications surrounding trademark infringement within the restaurant industry. These disputes can arise when businesses with similar names create confusion among customers, complicating their ability to establish a distinct identity in a competitive market.
Sitting in the heart of Surfside Beach, the Golden Egg continues to thrive as a local favorite, praised for its quality menu and longstanding history in the community. Despite the establishment of the new Golden Bites Brunchery, the Golden Egg maintains its position as a significant player in the local dining scene.
As the situation unfolds, no comments have been provided by the newly branded Golden Bites Brunchery regarding the name change, leaving the local community and patrons awaiting further information. The amicable resolution of this trademark dispute serves as a reminder to other businesses about the importance of clear brand differentiation and the legal protections available for established trademarks.
This event highlights the need for restaurant owners and entrepreneurs to be aware of the potential legal challenges associated with naming their businesses, ensuring that they avoid conflicts with existing trademarks. As the Myrtle Beach dining scene evolves, the significance of effective intellectual property management remains crucial for the success of both new and established restaurants.
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Additional Resources
- WPDE: Competitor Agrees to Change Name
- Myrtle Beach Online: Myrtle Beach Restaurant Rebrands
- WPDE: Surfside Restaurant Takes Action
- WBTW: Trademark War Escalates
- Myrtle Beach Online: Legal Actions in Local Dining Scene
- Wikipedia: Trademark
- Google Search: Trademark Dispute Restaurant
- Google Scholar: Trademark Law
- Encyclopedia Britannica: Trademark
- Google News: Restaurant Trademark Dispute
Author: STAFF HERE MYRTLE BEACH
The HERE Myrtle Beach Staff Writers are a collaborative team of journalists, editors, and local contributors passionate about delivering accurate, timely information to the Myrtle Beach community. As part of the HEREcity.com Network, which powers over 100 U.S. city sites including HEREcolumbia.com, our staff draws on collective experience in South Carolina journalism to cover everything from business sales and real estate developments to dining deals and community initiatives. Our Expertise and Background Local Roots in Myrtle Beach Our team includes lifelong Myrtle Beach residents and SC natives with deep knowledge of the area’s history, economy, and culture. We’ve covered key events like the recent developments along the Grand Strand, Myrtle Beach’s tourism and hospitality industry, and growth in local education sectors (e.g., Coastal Carolina University programs). Collective Experience With over 50 combined years in journalism, our staff has backgrounds in print, digital media, and community reporting. We prioritize fact-based stories, drawing from sources like the Myrtle Beach Area Chamber of Commerce, city government records, and on-the-ground interviews. Commitment to Quality Every article is a group effort, involving research, editing, and verification to ensure reliability. We adhere to journalistic standards, citing credible sources and updating content as new details emerge.
