New 24-story Oceanfront Hotel Set to Transform Myrtle Beach’s Horizon
Myrtle Beach, South Carolina – A proposal for a new 24-story oceanfront hotel in Myrtle Beach could be the next skyline-altering structure along the lively beachfront stretch of Ocean Boulevard and 23rd Avenue North. The yet-to-be-approved plan outlines the emergence of a high-rise luxury hotel that promises to add to the allure and diversify the tourism portfolio of this southern gem.
Council Moves Forward with Rezoning for High-Rise Project
On Tuesday, the city council took a definitive step towards bolstering the tourism landscape of the area, proactively paving the way for the implementation of this new project. The council has successfully passed the first reading of two pivotal ordinances that, if approved after a second reading, will allow for the development of this proposed hotel along with an adjoining four-story parking garage.
The project is projected to be a substantial investment of over $100 million. The hotel is envisioned not just as a mere lodging facility, but an ecosystem centered around hospitality that includes public amenities and spaces, making them more functional and aesthetically pleasing for visitors and residents alike.
Major Infrastructure Developments Included in the Plan
The comprehensive plan includes eight pieces of land for the various proposed developments. These range from practical installations like a mobile check-in lot to grand endeavors such as a canopied plaza and space for restaurants. The hotel itself is expected to house 255 units and there’s a likelihood of incorporating a couple of in-house restaurants, adding to its appeal.
Addressing Parking Concerns
The proposal hasn’t been without its challenges. City council members and officials alike are debating the issue of parking availability in association with the proposed hotel. The existing regulation meets the requirements for parking capacity, but there are concerns about whether more parking might be needed. These concerns center around the number of vehicles guests typically bring when they travel to the beach with their families.
Next Steps
The proposal’s next steps include a second reading by the city council. Only after a series of due checks and validations will it finally pass through and morph into a tangible development.
The potential new addition to Myrtle Beach’s cityscape signifies the city’s constant evolution as a tourist destination. This development, if approved, will become part of its rich tapestry of hotels that currently number around 420, eagerly awaiting the nearly 19 million tourists that flock to this vacation hotspot annually.
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Author: STAFF HERE MYRTLE BEACH
The HERE Myrtle Beach Staff Writers are a collaborative team of journalists, editors, and local contributors passionate about delivering accurate, timely information to the Myrtle Beach community. As part of the HEREcity.com Network, which powers over 100 U.S. city sites including HEREcolumbia.com, our staff draws on collective experience in South Carolina journalism to cover everything from business sales and real estate developments to dining deals and community initiatives. Our Expertise and Background Local Roots in Myrtle Beach Our team includes lifelong Myrtle Beach residents and SC natives with deep knowledge of the area’s history, economy, and culture. We’ve covered key events like the recent developments along the Grand Strand, Myrtle Beach’s tourism and hospitality industry, and growth in local education sectors (e.g., Coastal Carolina University programs). Collective Experience With over 50 combined years in journalism, our staff has backgrounds in print, digital media, and community reporting. We prioritize fact-based stories, drawing from sources like the Myrtle Beach Area Chamber of Commerce, city government records, and on-the-ground interviews. Commitment to Quality Every article is a group effort, involving research, editing, and verification to ensure reliability. We adhere to journalistic standards, citing credible sources and updating content as new details emerge.
