New Entertainment Venue Arrives on Highway 17 South
Alley Oops, an arcade, sports bar, and restaurant chain based in Ocean City, Maryland, opened its fourth location on September 18, 2026, in North Myrtle Beach. The new establishment is located at 3607 U.S. Highway 17 South.
Marc McFaul, who co-owns Alley Oops with his brother Bill McFaul, indicated that market research showed approximately 78 percent of individuals who visit the Maryland Shore also vacation in Myrtle Beach.
The 25,000-square-foot facility offers a variety of attractions, including a 60-foot TV board, a 25-foot aquarium featuring blacktip sharks, an 18-hole putting range, 3D virtual-reality rides, racing simulators, and 12 full-sized duckpin bowling lanes.
Alley Oops also provides three bars, consisting of indoor, outdoor, and hybrid options, alongside a 530-seat restaurant. The menu features a diverse selection, including Maryland-style seafood and American classics.
